Measuring the customers satisfaction level toward the Singapore Chicken Rice Restaurant in Kuching / Sedik Mezani

• Main Author: Mezani, Sedik
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Food industry and trade. Halal food industry. Certification; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/44373/1/44373.pdf; http://ir.uitm.edu.my/id/eprint/44373/

Customer satisfaction is indispensable in determining the direction and duration of an opportunity business firm in the market. Cultivating customer satisfaction can lead to increased sales and customer share, lower costs and higher prices (Reichiheld and Teal 1996; Zeithaml, Berry and Parasuraman, 1996). Satisfaction of customer cannot be determined if there is no customer and product or service involve in the process.According to my observation, Singapore Chicken Rice Restaurant definitely have its own customer that is so loyal to their restaurant despite the competition with other restaurants are very intense at all. What factors cause customer feel satisfy on the Singapore restaurant? With the awareness, I have decided to do a little research on Singapore Chicken Rice Restaurant to measuring the factors of customer satisfaction toward Singapore Chicken Rice restaurant in Kuching.