Determining the customer preferences of the fast food restaurant : Pizza Hut at Giant Hypermarket, Kuala Terengganu / Nur Syahirah Yaacob & Norazwanie Norudin

• Main Authors: Yaacob, Nur Syahirah, Norudin, Norazwanie
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Malaysia; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/42054/1/42054.pdf; http://ir.uitm.edu.my/id/eprint/42054/

Fast food restaurant has taken a spot in consumers choice for their meal consumption. Pizza Hut has been recognized as one of the popular fast food choices in Malaysia. However, there is no specific preferences on how the consumer choose the restaurant from all the franchises that are located in the...