A study on the effect of internet marketing toward brand attitude and buying intention for Sukimi Lube / Mohd Syukri Mat Daud

• Main Author: Mat Daud, Mohd Syukri
• Format: Student Project
• Language: English
• Published: FACULTY OF BUSINESS MANAGEMENT 2011
• Subjects: Telemarketing. Internet marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Income and expenditure. Budget; Expenditures, Public
• Online Access: http://ir.uitm.edu.my/id/eprint/41253/1/41253.pdf; http://ir.uitm.edu.my/id/eprint/41253/

The aim of this study was to examine the component of internet marketing that influence brand attitude and buying intention for SUKIMI LUBE SDN BHD. In this study, researcher has chosen advertising, communication, and promotion as independent variable, for the dependent variable researcher has ch...