A study on the effect of internet marketing toward brand attitude and buying intention for Sukimi Lube / Mohd Syukri Mat Daud
The aim of this study was to examine the component of internet marketing that influence brand attitude and buying intention for SUKIMI LUBE SDN BHD. In this study, researcher has chosen advertising, communication, and promotion as independent variable, for the dependent variable researcher has ch...
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FACULTY OF BUSINESS MANAGEMENT
2011
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my.uitm.ir.412532021-02-03T09:16:54Z http://ir.uitm.edu.my/id/eprint/41253/ A study on the effect of internet marketing toward brand attitude and buying intention for Sukimi Lube / Mohd Syukri Mat Daud Mat Daud, Mohd Syukri Telemarketing. Internet marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Income and expenditure. Budget Expenditures, Public The aim of this study was to examine the component of internet marketing that influence brand attitude and buying intention for SUKIMI LUBE SDN BHD. In this study, researcher has chosen advertising, communication, and promotion as independent variable, for the dependent variable researcher has chose brand attitude and buying intention. This study also was conducted what are the most preferred factor that influence brand attitude and buying intention for SUKIMI LUBE SDN BHD. Moreover questionnaire had been use in order to get feedback from customer. Researcher had distribute 50 questionnaire to SUKIMI LUBE customer at area Kelantan, Selangor and Kuala Lumpur. The data collected was then tested on its Frequency and Pearson’s r’ test of correlation and then further analyzed using Reliability analysis and regression analysis was used to test hypothesis of the study. The finding of this paper suggest that not all the factor are significant factor for explaining brand attitude and buying intention in SUKIMI LUBE. Only communication and advertising has been selected as the significant factor for explaining brand attitude and buying intention in SUKIMI LUBE. Base on the results obtain in this study, researcher suggest some recommendation that can help SUKIMI LUBE in the future. FACULTY OF BUSINESS MANAGEMENT 2011-01 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/41253/1/41253.pdf Mat Daud, Mohd Syukri (2011) A study on the effect of internet marketing toward brand attitude and buying intention for Sukimi Lube / Mohd Syukri Mat Daud. [Student Project] (Unpublished) |
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Telemarketing. Internet marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Income and expenditure. Budget Expenditures, Public Mat Daud, Mohd Syukri A study on the effect of internet marketing toward brand attitude and buying intention for Sukimi Lube / Mohd Syukri Mat Daud |
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The aim of this study was to examine the component of internet marketing that influence brand
attitude and buying intention for SUKIMI LUBE SDN BHD. In this study, researcher has chosen
advertising, communication, and promotion as independent variable, for the dependent variable
researcher has chose brand attitude and buying intention. This study also was conducted what
are the most preferred factor that influence brand attitude and buying intention for SUKIMI
LUBE SDN BHD. Moreover questionnaire had been use in order to get feedback from customer.
Researcher had distribute 50 questionnaire to SUKIMI LUBE customer at area Kelantan,
Selangor and Kuala Lumpur. The data collected was then tested on its Frequency and
Pearson’s r’ test of correlation and then further analyzed using Reliability analysis and
regression analysis was used to test hypothesis of the study. The finding of this paper suggest
that not all the factor are significant factor for explaining brand attitude and buying intention in
SUKIMI LUBE. Only communication and advertising has been selected as the significant factor
for explaining brand attitude and buying intention in SUKIMI LUBE. Base on the results obtain
in this study, researcher suggest some recommendation that can help SUKIMI LUBE in the
future. |
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Student Project |
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Mat Daud, Mohd Syukri |
author_facet |
Mat Daud, Mohd Syukri |
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Mat Daud, Mohd Syukri |
title |
A study on the effect of internet marketing toward brand attitude and buying intention for Sukimi Lube / Mohd Syukri Mat Daud |
title_short |
A study on the effect of internet marketing toward brand attitude and buying intention for Sukimi Lube / Mohd Syukri Mat Daud |
title_full |
A study on the effect of internet marketing toward brand attitude and buying intention for Sukimi Lube / Mohd Syukri Mat Daud |
title_fullStr |
A study on the effect of internet marketing toward brand attitude and buying intention for Sukimi Lube / Mohd Syukri Mat Daud |
title_full_unstemmed |
A study on the effect of internet marketing toward brand attitude and buying intention for Sukimi Lube / Mohd Syukri Mat Daud |
title_sort |
study on the effect of internet marketing toward brand attitude and buying intention for sukimi lube / mohd syukri mat daud |
publisher |
FACULTY OF BUSINESS MANAGEMENT |
publishDate |
2011 |
url |
http://ir.uitm.edu.my/id/eprint/41253/1/41253.pdf http://ir.uitm.edu.my/id/eprint/41253/ |
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