Customers' heterogeneity and store patronage intention: a study of department stores in Libya / Iman Elsalehin Bouthahab

• Main Author: Bouthahab, Iman Elsalehin
• Format: Thesis
• Language: English
• Published: 2012
• Subjects: Customer services. Customer relations; Department stores
• Online Access: https://ir.uitm.edu.my/id/eprint/39531/1/39531.pdf; https://ir.uitm.edu.my/id/eprint/39531/

The retail industry of Libya has only recently been developed by private and public investments and as such, many stores including department stores are still in the initial stage of development. Libyan customers now have many options to which stores they will visit, but do they have the intent to v...