i-NPD board: innovative and student-centered learning for marketing students / Mahjabin Yusof and Intanshahriza Ibrahim

Innovative and student-centered learning is something that is encouraged and lauded upon in the 21st century classrooms. In this study, New Product Development, which is a theory-based subtopic in several Marketing courses, is injected with innovative elements to increase students’ attention and und...

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Bibliographic Details
Main Authors: Yusof, Mahjabin, Ibrahim, Intanshahriza
Other Authors: Noorezam, Maisarah
Format: Conference or Workshop Item
Language:English
Published: UiTM Cawangan Johor Kampus Pasir Gudang 2020
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/38976/1/38976.pdf
https://ir.uitm.edu.my/id/eprint/38976/
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