i-NPD board: innovative and student-centered learning for marketing students / Mahjabin Yusof and Intanshahriza Ibrahim

• Main Authors: Yusof, Mahjabin, Ibrahim, Intanshahriza
• Other Authors: Noorezam, Maisarah
• Format: Conference or Workshop Item
• Language: English
• Published: UiTM Cawangan Johor Kampus Pasir Gudang 2020
• Subjects: Creative ability. Imagination. Creative thinking. Concept learning. Constructivism (Education); Methods of study
• Online Access: https://ir.uitm.edu.my/id/eprint/38976/1/38976.pdf; https://ir.uitm.edu.my/id/eprint/38976/

Innovative and student-centered learning is something that is encouraged and lauded upon in the 21st century classrooms. In this study, New Product Development, which is a theory-based subtopic in several Marketing courses, is injected with innovative elements to increase students’ attention and und...