Identifying preferred medium used in delivering effective Malaysian animated Public Service Announcements (PSAS) Among Students / Dzaa Imma Abd Latiff, Mohd Anwar Fahmi Haridas Abdullah and Noor Ashmalia Mohd Asyraff

• Main Authors: Abd Latiff, Dzaa Imma, Haridas Abdullah, Mohd Anwar Fahmi, Mohd Asyraff, Noor Ashmalia
• Format: Book Section
• Language: English
• Published: Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka 2011
• Subjects: Creative ability. Imagination. Creative thinking. Concept learning. Constructivism (Education)
• Online Access: https://ir.uitm.edu.my/id/eprint/77595/1/77595.pdf; https://ir.uitm.edu.my/id/eprint/77595/

Animation is a simulation of movement created by displaying a series of pictures or frames, (i.e., cartoons) based on reality or fantasy which give impact to people’s mind in terms of intellectuality, moral, and attitude. Public Service Announcements (PSAs) are designed to raise awareness, to change...