Young consumer’s green purchasing intention: case study in Bangi Selangor / Nurul Suhaida Adila Kamarulzaman

• Main Author: Kamarulzaman, Nurul Suhaida Adila
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/37810/1/37810.pdf; http://ir.uitm.edu.my/id/eprint/37810/

This research is conducted to identify the factor that influences the young consumer’s intention to purchase green product. This study seeks to understand young consumers’ green purchase intentions and the objective of this research are to determine whether the independent variable which are Environ...