Young consumer’s green purchasing intention: case study in Bangi Selangor / Nurul Suhaida Adila Kamarulzaman

This research is conducted to identify the factor that influences the young consumer’s intention to purchase green product. This study seeks to understand young consumers’ green purchase intentions and the objective of this research are to determine whether the independent variable which are Environ...

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Bibliographic Details
Main Author: Kamarulzaman, Nurul Suhaida Adila
Format: Student Project
Language:English
Published: 2013
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/37810/1/37810.pdf
http://ir.uitm.edu.my/id/eprint/37810/
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