The effectiveness of tamagotchi purchase with purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, Kuala Lumpur / Anita Daud

• Main Author: Daud, Anita
• Format: Thesis
• Language: English
• Published: 1997
• Subjects: Marketing; Shopping centers. Shopping malls; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/36193/1/36193.PDF; https://ir.uitm.edu.my/id/eprint/36193/

This study is on the Tamagotchi Purchase With Purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, which started from June 20,1997 until stock last. Tamagotchi PWP promotion is one of Parkson important promotion to increase sales. In this study, we will look at the effectiveness of Tamagotch...