The effectiveness of tamagotchi purchase with purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, Kuala Lumpur / Anita Daud

This study is on the Tamagotchi Purchase With Purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, which started from June 20,1997 until stock last. Tamagotchi PWP promotion is one of Parkson important promotion to increase sales. In this study, we will look at the effectiveness of Tamagotch...

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Main Author: Daud, Anita
Format: Thesis
Language:English
Published: 1997
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Online Access:https://ir.uitm.edu.my/id/eprint/36193/1/36193.PDF
https://ir.uitm.edu.my/id/eprint/36193/
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spelling my.uitm.ir.361932022-07-15T07:42:00Z https://ir.uitm.edu.my/id/eprint/36193/ The effectiveness of tamagotchi purchase with purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, Kuala Lumpur / Anita Daud Daud, Anita Marketing Shopping centers. Shopping malls Purchasing. Selling. Sales personnel. Sales executives This study is on the Tamagotchi Purchase With Purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, which started from June 20,1997 until stock last. Tamagotchi PWP promotion is one of Parkson important promotion to increase sales. In this study, we will look at the effectiveness of Tamagotchi PWP promotion at Parkson Grand Sungei Wang Plaza in order to attrack customers to spend more at Parkson . The study also look at the level of customers' awareness, their problems in understanding the promotion and the demographic profile. Two sources had been used to help the research meet the objectives that are questionnaire and also internal and external secondary data. 40 respondents involved in this study and only 6 of them who did not have any idea about Tamagotchi PWP promotion. From the findings, the study approve that this promotion is effective but not effective enough because some customers still have problems in understanding the promotion. At the end of this project paper, we will look at the recommendation for improving this kind of promotion in the future. 1997-09 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/36193/1/36193.PDF The effectiveness of tamagotchi purchase with purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, Kuala Lumpur / Anita Daud. (1997) Degree thesis, thesis, Universiti Teknologi MARA.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
Shopping centers. Shopping malls
Purchasing. Selling. Sales personnel. Sales executives
spellingShingle Marketing
Shopping centers. Shopping malls
Purchasing. Selling. Sales personnel. Sales executives
Daud, Anita
The effectiveness of tamagotchi purchase with purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, Kuala Lumpur / Anita Daud
description This study is on the Tamagotchi Purchase With Purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, which started from June 20,1997 until stock last. Tamagotchi PWP promotion is one of Parkson important promotion to increase sales. In this study, we will look at the effectiveness of Tamagotchi PWP promotion at Parkson Grand Sungei Wang Plaza in order to attrack customers to spend more at Parkson . The study also look at the level of customers' awareness, their problems in understanding the promotion and the demographic profile. Two sources had been used to help the research meet the objectives that are questionnaire and also internal and external secondary data. 40 respondents involved in this study and only 6 of them who did not have any idea about Tamagotchi PWP promotion. From the findings, the study approve that this promotion is effective but not effective enough because some customers still have problems in understanding the promotion. At the end of this project paper, we will look at the recommendation for improving this kind of promotion in the future.
format Thesis
author Daud, Anita
author_facet Daud, Anita
author_sort Daud, Anita
title The effectiveness of tamagotchi purchase with purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, Kuala Lumpur / Anita Daud
title_short The effectiveness of tamagotchi purchase with purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, Kuala Lumpur / Anita Daud
title_full The effectiveness of tamagotchi purchase with purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, Kuala Lumpur / Anita Daud
title_fullStr The effectiveness of tamagotchi purchase with purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, Kuala Lumpur / Anita Daud
title_full_unstemmed The effectiveness of tamagotchi purchase with purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, Kuala Lumpur / Anita Daud
title_sort effectiveness of tamagotchi purchase with purchase (pwp) promotion at parkson grand sungei wang plaza, kuala lumpur / anita daud
publishDate 1997
url https://ir.uitm.edu.my/id/eprint/36193/1/36193.PDF
https://ir.uitm.edu.my/id/eprint/36193/
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score 13.211869