The influence of store image on customer satisfaction: case study of Pemasaran Melaka Sdn. Bhd. / Nur Fatin Farhana Roslan and Nur Hazirah Hasri

• Main Authors: Roslan, Nur Fatin Farhana, Hasri, Nur Hazirah
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Public relations. Industrial publicity; Corporate image; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/32578/1/32578.pdf; http://ir.uitm.edu.my/id/eprint/32578/

Pemasaran Melaka Sdn Bhd is a company that market Melaka products. During the first few years of its establishment, the customer accepted Pemasaran Melaka positively by the local authority. This can be indicated when many local entrepreneur want to supply the product in Pemasaran Melaka and the mont...