The influence of store image on customer satisfaction: case study of Pemasaran Melaka Sdn. Bhd. / Nur Fatin Farhana Roslan and Nur Hazirah Hasri

Pemasaran Melaka Sdn Bhd is a company that market Melaka products. During the first few years of its establishment, the customer accepted Pemasaran Melaka positively by the local authority. This can be indicated when many local entrepreneur want to supply the product in Pemasaran Melaka and the mont...

Full description

Saved in:
Bibliographic Details
Main Authors: Roslan, Nur Fatin Farhana, Hasri, Nur Hazirah
Format: Student Project
Language:English
Published: 2014
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/32578/1/32578.pdf
http://ir.uitm.edu.my/id/eprint/32578/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.32578
record_format eprints
spelling my.uitm.ir.325782020-10-30T04:28:18Z http://ir.uitm.edu.my/id/eprint/32578/ The influence of store image on customer satisfaction: case study of Pemasaran Melaka Sdn. Bhd. / Nur Fatin Farhana Roslan and Nur Hazirah Hasri Roslan, Nur Fatin Farhana Hasri, Nur Hazirah Public relations. Industrial publicity Corporate image Consumer satisfaction Pemasaran Melaka Sdn Bhd is a company that market Melaka products. During the first few years of its establishment, the customer accepted Pemasaran Melaka positively by the local authority. This can be indicated when many local entrepreneur want to supply the product in Pemasaran Melaka and the monthly sales by Pemasaran reached RM100k – RM200k. In the recent years, the sales by Pemasaran Melaka were slightly reduced. According to managing director of PMSB, this could due to the decreasing level of customer satisfaction towards store image at PMSB compared to when it was first established. Thus, this research is to study the influence of Pemasaran Melaka store image on customer satisfaction. The objectives of this study is to determine the element of store image conducted by PMSB that influence customer satisfaction, to rank the store image element, to examine the element of store image towards level of customer satisfaction and to give the recommendation to the company on what most effective element of store image they can use in time to come. In this study, the researcher design, descriptive, exploratory and conclusive research had been used. For the sampling technique, convenience sampling has been used where the researcher will distribute 100 questionnaires to customer of PMSB. Reliability test, frequency analysis, pearson correlation and multiple regression had been used in this study to get the data from the questionnaire. The findings showed service quality is the most effective element while product assortment is the least effective tool. The research also provides some recommendation to PMSB to improve their store image to become more effective. All the data gathered from the questionnaire has been analyzed using Statistic Package for Social Science (SPSS) version 20.0. 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/32578/1/32578.pdf Roslan, Nur Fatin Farhana and Hasri, Nur Hazirah (2014) The influence of store image on customer satisfaction: case study of Pemasaran Melaka Sdn. Bhd. / Nur Fatin Farhana Roslan and Nur Hazirah Hasri. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Public relations. Industrial publicity
Corporate image
Consumer satisfaction
spellingShingle Public relations. Industrial publicity
Corporate image
Consumer satisfaction
Roslan, Nur Fatin Farhana
Hasri, Nur Hazirah
The influence of store image on customer satisfaction: case study of Pemasaran Melaka Sdn. Bhd. / Nur Fatin Farhana Roslan and Nur Hazirah Hasri
description Pemasaran Melaka Sdn Bhd is a company that market Melaka products. During the first few years of its establishment, the customer accepted Pemasaran Melaka positively by the local authority. This can be indicated when many local entrepreneur want to supply the product in Pemasaran Melaka and the monthly sales by Pemasaran reached RM100k – RM200k. In the recent years, the sales by Pemasaran Melaka were slightly reduced. According to managing director of PMSB, this could due to the decreasing level of customer satisfaction towards store image at PMSB compared to when it was first established. Thus, this research is to study the influence of Pemasaran Melaka store image on customer satisfaction. The objectives of this study is to determine the element of store image conducted by PMSB that influence customer satisfaction, to rank the store image element, to examine the element of store image towards level of customer satisfaction and to give the recommendation to the company on what most effective element of store image they can use in time to come. In this study, the researcher design, descriptive, exploratory and conclusive research had been used. For the sampling technique, convenience sampling has been used where the researcher will distribute 100 questionnaires to customer of PMSB. Reliability test, frequency analysis, pearson correlation and multiple regression had been used in this study to get the data from the questionnaire. The findings showed service quality is the most effective element while product assortment is the least effective tool. The research also provides some recommendation to PMSB to improve their store image to become more effective. All the data gathered from the questionnaire has been analyzed using Statistic Package for Social Science (SPSS) version 20.0.
format Student Project
author Roslan, Nur Fatin Farhana
Hasri, Nur Hazirah
author_facet Roslan, Nur Fatin Farhana
Hasri, Nur Hazirah
author_sort Roslan, Nur Fatin Farhana
title The influence of store image on customer satisfaction: case study of Pemasaran Melaka Sdn. Bhd. / Nur Fatin Farhana Roslan and Nur Hazirah Hasri
title_short The influence of store image on customer satisfaction: case study of Pemasaran Melaka Sdn. Bhd. / Nur Fatin Farhana Roslan and Nur Hazirah Hasri
title_full The influence of store image on customer satisfaction: case study of Pemasaran Melaka Sdn. Bhd. / Nur Fatin Farhana Roslan and Nur Hazirah Hasri
title_fullStr The influence of store image on customer satisfaction: case study of Pemasaran Melaka Sdn. Bhd. / Nur Fatin Farhana Roslan and Nur Hazirah Hasri
title_full_unstemmed The influence of store image on customer satisfaction: case study of Pemasaran Melaka Sdn. Bhd. / Nur Fatin Farhana Roslan and Nur Hazirah Hasri
title_sort influence of store image on customer satisfaction: case study of pemasaran melaka sdn. bhd. / nur fatin farhana roslan and nur hazirah hasri
publishDate 2014
url http://ir.uitm.edu.my/id/eprint/32578/1/32578.pdf
http://ir.uitm.edu.my/id/eprint/32578/
_version_ 1685650943289327616
score 13.209306