The audience's perception towards RTM's TV programs and its corporate image in Selangor / Nursyamimi Mohd Anuar

• Main Author: Mohd Anuar, Nursyamimi
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2006
• Subjects: Public relations. Industrial publicity; Corporate image; Broadcasting. Radio and television broadcasting; Social perception. Social cognition
• Online Access: http://ir.uitm.edu.my/id/eprint/21204/1/PPb_NURSYAMIMI%20MOHD%20ANUAR%20M%20BM%2006_5.pdf; http://ir.uitm.edu.my/id/eprint/21204/

The purpose of this research is to study the audience's perception towards RTM's TV programs and its Corporate Image In Selangor. Moreover, this study is to identify the attributes that influence the sensitivity of audience towards the value of TV programs offered by RTM and to find out th...