Customer relationship management practices at Cerebos (Malaysia) Sdn Bhd / Wan Zainorliza Zainal

Led by its flagship BRAND’S® Essence of Chicken, Cerebos Pacific Limited has empowered the world with it various range of products over 170 years. These milestones mark the start of Cerebos transformation from simply a food company towards a lifestyle business. This transformation requires Cerebos t...

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Bibliographic Details
Main Author: Zainal, Wan Zainorliza
Format: Student Project
Language:English
Published: 2009
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/31796/1/31796.pdf
http://ir.uitm.edu.my/id/eprint/31796/
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