Marketing management vs. internal management problems (Customer service) in 4life Research Sdn Bhd / Nor Asman Che Mansor

• Main Author: Che Mansor, Nor Asman
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2009
• Subjects: Marketing; Management; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/28672/1/PPb_NOR%20ASMAN%20CHE%20MANSOR%20BM%20M%2009_5.pdf; http://ir.uitm.edu.my/id/eprint/28672/

Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. In the organization, the company and the employee have a mutual need where the company insists on the revenue th...