To study the effectiveness of promotional tools done by ProEight Offshore Engineering Sdn Bhd / Saidatul Zafirah Mohd Noh

• Main Author: Mohd Noh, Saidatul Zafirah
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Organizational effectiveness. Performance measurement; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty
• Online Access: http://ir.uitm.edu.my/id/eprint/30713/1/30713.pdf; http://ir.uitm.edu.my/id/eprint/30713/

The main purposed of this study is to identify the effectiveness promotional tools done by this study is to determine the most suitable promotional tools that company done to enhance the customer loyalty. ProEight Offshore Engineering Sdn Bhd has offered a refurbishment services and innovation of me...