The impact of Customer Relationship Marketing (CRM) on customer loyalty in Holiday Inn, Melaka / Rosmalawaty Abdul Malek and Fathiah Abd Rahman
The title of this study is “The Impact of Customer Relationship Marketing ( CRM ) on Customer Loyalty in Holiday Inn, Melaka”. The first purpose of this study is to determine the current level of customer loyalty towards Holiday Inn, Melaka. There are five independent variables involved in this stud...
Saved in:
Main Authors: | , |
---|---|
格式: | Student Project |
语言: | English |
出版: |
2015
|
主题: | |
在线阅读: | http://ir.uitm.edu.my/id/eprint/30690/1/30690.pdf http://ir.uitm.edu.my/id/eprint/30690/ |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|