The impact of Customer Relationship Marketing (CRM) on customer loyalty in Holiday Inn, Melaka / Rosmalawaty Abdul Malek and Fathiah Abd Rahman

• المؤلفون الرئيسيون: Abdul Malek, Rosmalawaty, Abd Rahman, Fathiah
• التنسيق: Student Project
• اللغة: English
• منشور في: 2015
• الموضوعات: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer satisfaction; Customer services. Customer relations
• الوصول للمادة أونلاين: http://ir.uitm.edu.my/id/eprint/30690/1/30690.pdf; http://ir.uitm.edu.my/id/eprint/30690/

The title of this study is “The Impact of Customer Relationship Marketing ( CRM ) on Customer Loyalty in Holiday Inn, Melaka”. The first purpose of this study is to determine the current level of customer loyalty towards Holiday Inn, Melaka. There are five independent variables involved in this stud...