Firm's readiness to internationalization / Herwina Rosnan ... [et al.]
This study addresses primary issues on the internationalization readiness among Small and Medium Enterprises (SMEs). Four factors namely foreign distributing, foreign marketing, foreign network and entry strategy are examined to help in enhancing the understanding on internationalization readiness a...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Accounting Research Institute (ARI), Universiti Teknologi MARA, Shah Alam
2018
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/30352/1/30352.pdf http://ir.uitm.edu.my/id/eprint/30352/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|