The importance of service culture for institutional work in medical tourism: The Role of Medical Doctors / Norzayana Yusof and Herwina Rosnan

• Main Authors: Yusof, Norzayana, Rosnan, Herwina
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Negeri Sembilan 2021
• Subjects: Medical education. Medical schools. Research; RA Public aspects of medicine; WA Public Health
• Online Access: https://ir.uitm.edu.my/id/eprint/53853/1/53853.pdf; https://ir.uitm.edu.my/id/eprint/53853/

Extant studies in service-dominant (SD) logic put emphasis on the need to develop mid-range theories to bridge the gap between theoretical abstraction and empirical findings. While institutions are integral to midrange-theoretical advancement, little is known about how organisations deal with it. Ad...