Firm's readiness to internationalization / Herwina Rosnan ... [et al.]

• Main Authors: Rosnan, Herwina, Chua Abdullah, Nuraisyah, Yusof, Norzayana, Abdullah, Muhammad Syukri
• Format: Article
• Language: English
• Published: Accounting Research Institute (ARI), Universiti Teknologi MARA, Shah Alam 2018
• Subjects: Small business. Medium-sized business
• Online Access: http://ir.uitm.edu.my/id/eprint/30352/1/30352.pdf; http://ir.uitm.edu.my/id/eprint/30352/

This study addresses primary issues on the internationalization readiness among Small and Medium Enterprises (SMEs). Four factors namely foreign distributing, foreign marketing, foreign network and entry strategy are examined to help in enhancing the understanding on internationalization readiness a...