The use of religious symbols in local brand advertisement as objects of trade / Mohd Fauzi Harun, Prof Madya Dr. Halim Husain and Dr. Nur Safinas Albakry

• Main Authors: Mohd Fauzi, Harun, Halim, Husain, Nur Safinas, Albakry
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Perak 2018
• Subjects: Theory. Relation to other subjects; Methods. Outdoor advertising. Billboards. Posters
• Online Access: http://ir.uitm.edu.my/id/eprint/30307/1/30307.pdf; http://ir.uitm.edu.my/id/eprint/30307/; http://idealogyjournal.com/

Good advertisements always tend to have the eye-catching elements and have to be memorable for the viewer. The cut-throat competitive market environment has made the advertising field explode with different marketing techniques and ideas not just to inform but transform the viewer’s belief, in othe...