A study on the effectiveness of promotion mix activities practiced by Pusat Zakat Melaka and impacts on zakat collection in Malacca / Norzilla Mohammad Aripin

• Main Author: Mohammad Aripin, Norzilla
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2011
• Subjects: Islam and economics; Alms (Zakat); Market segmentation. Target marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/27737/1/PPb_NORZILLA%20MOHAMMAD%20ARIPIN%20BM%20M%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/27737/

Marketing is an element that very important to ensure the successful of a financial institution. This is related to the promotional mix that is including advertising, sales promotion, personal selling and public relation. The promotions are important elements in a financial institution to gain profi...