The using of marketing elements to create customer awareness towards insurance: a study of Maktab Rendah Sains Mara (MRSM) teachers in Melaka / Maizatul Akmaliah Mat Zain

• Main Author: Mat Zain, Maizatul Akmaliah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2009
• Subjects: Awareness; Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Insurance
• Online Access: http://ir.uitm.edu.my/id/eprint/25159/1/PPb_MAIZATUL%20AKMALIAH%20MAT%20ZAIN%20BM%20M%2009_5.pdf; http://ir.uitm.edu.my/id/eprint/25159/

This research exploring the customer awareness towards the importance of insurance, and how well insurer has been convincing its customers who serves as a protection and financial solution provider through elements of marketing or 4P’s namely; product, distribution, promotions and price. The objecti...