A study of factors in influencing demands towards national car model in Malaysia: an empirical study from 1990-2004 / Khairul Mohd Yonan

• Main Author: Mohd Yonan, Khairul
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2006
• Subjects: Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/27381/2/27381.pdf; https://ir.uitm.edu.my/id/eprint/27381/

This research paper attempts to determine the relationship between interest rate, population, CPI and gross domestic product (GDP) towards demand for national car model in Malaysia. The data is collected for 15 years starting from year 1990 to 2004 in quarterly basis. The methods used are Simple Lin...