Marketing the Sabah Museum in year 2000 / Christopher John Baptist

• Main Author: John Baptist, Christopher
• Format: Student Project
• Language: English
• Published: Perpustakaan Tun Abdul Razak UiTM Caw Sabah 1993
• Subjects: Branding (Marketing); Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/26923/1/PP_CHRISTOPHER%20JOHN%20BABPTIST%20BM%20S%2000_5.pdf; http://ir.uitm.edu.my/id/eprint/26923/

Established 27 years ago, the Sabah Museum has become more public oriented today. It is expected that the Sabah museum to be more dynamic in the strategy to turn Sabah into a fully industrialized nation by the year 2020. Besides, the Sabah Museum is also expected to entertain for the expanding touri...