Study on purchase intention of young generation towards private brand products / Nur Maizatul Syuhada Hashim

• Main Author: Hashim, Nur Maizatul Syuhada
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2015
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Social influence. Social pressure
• Online Access: http://ir.uitm.edu.my/id/eprint/26128/1/PPb_NUR%20MAIZATUL%20SYUHADA%20HASHIM%20BM%20M%2015_5.pdf; http://ir.uitm.edu.my/id/eprint/26128/

The primary attempt in this study was to explore the purchase intention of Malaysian towards private brand products. This study explore the relationship between three factors that could motivate and intent Malaysian to buy private brand products are price, perceived quality and social influences. Da...