Impact of social media advertising on consumer buying behaviour among millennial women / Nur Iman Mohd Suharman

• Main Author: Mohd Suharman, Nur Iman
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2020
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Social influence. Social pressure
• Online Access: http://ir.uitm.edu.my/id/eprint/28540/1/PPb_NUR%20IMAN%20MOHD%20SUHARMAN%20BM%20M%2020_5.pdf; http://ir.uitm.edu.my/id/eprint/28540/

In the new era of the advertising industry, social media advertising is undergoing rapid and extraordinary changes. Commonly, social media advertising is a communication platform that is exercised to inform, persuade and remind consumers about the existence of certain products or services. Moreover,...