The impact of export promotion programme towards enhancing Malaysia’s export performance: the case of Malaysia External Trade Development Corporation (MATRADE) / Nur Hidayati Zakaria

• Main Author: Zakaria, Nur Hidayati
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2010
• Subjects: International economic relations; International trade; Export marketing. International marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/26071/1/PPb_NUR%20HIDAYATI%20ZAKARIA%20BM%20M%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/26071/

This report is aim to investigate whether the export promotion activities as MATRADE core functions is indeed effective and bring benefit towards Malaysian exporters or not. MATRADE as government agency will provide the institutional support and also financial support in the form of grants. This rep...