A study of the effectiveness of implementing e-commerce and social media websites to cater Malaysia Airlines (MAS) international market / Murni Shuhada Ibrahim

• Main Author: Ibrahim, Murni Shuhada
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2010
• Subjects: Export marketing. International marketing; Electronic commerce; Facebook; Twitter
• Online Access: http://ir.uitm.edu.my/id/eprint/27342/1/27342.pdf; http://ir.uitm.edu.my/id/eprint/27342/

E-commerce now has become a more popular strategy of marketing efforts, besides the traditional marketing effort done by organizations in order to reach out and gain from the advantages provided by E-commerce. E-commerce combines traditional and electronic marketing to create a more vast business op...