The readiness of agricultural industry to venture into the international market (A case study on Pela Agro Management and Services) / Siti Syukriah Seff Ahmad

• Main Author: Seff Ahmad, Siti Syukriah
• Format: Student Project
• Language: English
• Published: 2010
• Subjects: Agricultural industries; International trade; Export marketing. International marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/31391/1/31391.pdf; http://ir.uitm.edu.my/id/eprint/31391/

The purpose of this study is to identify the readiness of agricultural industry to venture into international market based on the factors of management, marketing, financial resource, human resources and production. This study focuses on Pela Agrotech Management and Services which is one of the Tere...