A case study on retail performance towards non-aviation revenues in Senai International Airport / Nur Hidayah Mohd Salleh

• المؤلف الرئيسي: Mohd Salleh, Nur Hidayah
• التنسيق: Student Project
• اللغة: English
• منشور في: Faculty of Business and Management 2012
• الموضوعات: HF Commerce; Retail trade
• الوصول للمادة أونلاين: http://ir.uitm.edu.my/id/eprint/26057/1/PPb_NUR%20HIDAYAH%20MOHD%20SALLEH%20BM%20M%2012_5.pdf; http://ir.uitm.edu.my/id/eprint/26057/

The significance of non-aviation revenues, much from retail outlets, has grown significantly. For many airports, non-aviation revenue has today become as important as traditional aviation revenue. The determinants of non-aviation revenue and factors of non-aviation performance will be explained in t...