Factor influencing purchase decision on smartphone among Generation-Y in Pasir Gudang / Nur Amirah Rozman

• Main Author: Rozman, Nur Amirah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: Telephone industry; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty
• Online Access: http://ir.uitm.edu.my/id/eprint/25823/1/PPb_NUR%20AMIRAH%20ROZMAN%20BM%20M%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/25823/

The study is intending to investigate the factor influencing purchase decision on smartphone among generation-y in Pasir Gudang. This study consist four independent variables which is brand concern, convenience, price and social influence. While dependent variables is generation-y purchase decision...