Implementation of consumer behavior process: a study on Melaka International Trade Center (MITC) / Mohd Khairul Amri Zakaria

• Main Author: Zakaria, Mohd Khairul Amri
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2010
• Subjects: Decision making; Marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty
• Online Access: http://ir.uitm.edu.my/id/eprint/25478/1/PPb_MOHD%20KHAIRUL%20AMRI%20ZAKARIA%20BM%20M%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/25478/

The issue for this report is to knowing the level of customer loyalty in the services made by Melaka International Trade Center (MITC). Since the MITC performance is depends on the sales of renting the place, it is necessary to keep the customer to make their frequent purchase on MITC. This report w...