Customer preferences in selecting insurance company through insurance brokers (Eastgate Insurance Brokers Sdn.Bhd) / Fadzillah Elliani Md Azam

• Main Author: Md Azam, Fadzillah Elliani
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2010
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Insurance; Life insurance business. Management
• Online Access: http://ir.uitm.edu.my/id/eprint/24856/1/PPb_FADZILLAH%20ELLIANI%20MD%20AZAM%20M%20BM%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/24856/

A professional insurance broker deals with many insurers and has access to different types of policy wordings. They act for their clients and help them to decide what risks to insure, what types of cover are best and how much it should cost. Sometimes, clients are confusing in selecting insurance co...