Public perception towards life insurance policy a case study in Kota Bharu Kelantan / Che Hazira Che Ab Ghani

• Main Author: Che Ab Ghani, Che Hazira
• Format: Thesis
• Language: English
• Published: 2012
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Life insurance; Life insurance business. Management
• Online Access: http://ir.uitm.edu.my/id/eprint/42036/1/42036.pdf; http://ir.uitm.edu.my/id/eprint/42036/

This paper studies the public perception towards life insurance policy. The focus of this paper is to identify the factors that affected public perception towards life insurance which are market reputation, public awareness and the benefits. For this purpose, the researcher used primary data, which...