A study on the factor that contribute to the satisfaction of the customer towards the services that is provided by Telekom Malaysia (Seremban Branches) for the C&B (Consumer & Business) Units / Mohd Nazrul Ikram Baharon

• Main Author: Saharon, Mohd Nazrul Ikram
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2004
• Subjects: Telecommunication industry. Telegraph; Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/22348/1/PPb_MOHD%20NAZRUL%20IKRAM%20BAHARON%20M%20BM%2004_5.pdf; http://ir.uitm.edu.my/id/eprint/22348/

In this new era of telecommunication services, Telekom Malaysia has to face the challenge as equal with the growth of telecommunication technology in Malaysia. This challenge not only comes from the high competitive rivals, but also to cope and fulfill the customers expectation and demand that alway...