Study on the impact of the promotions towards customer acceptance the Mayban financial hire purchase: case study analysis in MBF Mentakab Pahang / Mimi Zelia Mustapa

• Main Author: Mustapa, Mimi Zelia
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2002
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations; Promotions; Acceptances
• Online Access: http://ir.uitm.edu.my/id/eprint/22345/1/PPb_MIMI%20ZELIA%20MUSTAPA%20M%20BM%2002_5.pdf; http://ir.uitm.edu.my/id/eprint/22345/

Finance companies were a phenomenon of the 1960's as limited companies engaged with many lending activities. Therefore Mayban Finance Berhad as one of Maybank Group subsidiaries leading the other finance companies as the largest bank - backed finance companies in Malaysia by providing quality f...