A study of service quality in SOCSO Bintulu / Samsiah Mohammad

• Main Author: Mohammad, Samsiah
• Format: Student Project
• Language: English
• Published: 2007
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/106656/1/106656.pdf; https://ir.uitm.edu.my/id/eprint/106656/

As competition becomes more intense and environmental factors become more hostile, the concern for service quality grows. If service quality is to become the cornerstone of marketing strategy, the marketer must have the means to measure it. The most popular measure of service quality is SERVQUAL, an...