Study on the impact of the promotions towards customer acceptance the Mayban financial hire purchase: case study analysis in MBF Mentakab Pahang / Mimi Zelia Mustapa

• Main Author: Mustapa, Mimi Zelia
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2002
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations; Promotions; Acceptances
• Online Access: http://ir.uitm.edu.my/id/eprint/22345/1/PPb_MIMI%20ZELIA%20MUSTAPA%20M%20BM%2002_5.pdf; http://ir.uitm.edu.my/id/eprint/22345/

Finance companies were a phenomenon of the 1960's as limited companies engaged with many lending activities. Therefore Mayban Finance Berhad as one of Maybank Group subsidiaries leading the other finance companies as the largest bank - backed finance companies in Malaysia by providing quality finance services This researches focus on the impact of the Mayban Finance Hire Purchase promotions and advertisement towards the customer acceptance. Promtions involve the tools and the media used by Mayban Finance Mentakab in order to attract customer awareness as well as their acceptance. This involves pamphlet, posters, advertisement in newspapers, Internet and others promotional tools implemented by Mayban Finance. This project paper consists of five chapters, which on its own provides an explanation to the topic being explored. Chapter one consist of introductions about the company, services offered and promotions related to the services especially Hire Purchase. Chapter two consists of literature review which explaining the topics in terms of marketing terms and theories. Chapter three consist of research methodology .it explains about the research procedures, sampling techniques, data collections and data analysis had been used. Chapter four contains the discussions on the findings and analysis of the study, which based on the hypothesis of the study. Chapter five consists of the conclusions and recommendations from the researcher. Appendices and bibliography attached are relevant references, list of journal and book, and related graphs and chart