Consumers' confidence level towards imported halal meat post-meat cartel issues / Aina Tasnim Mohd Hanafi, Noorul Huda Sahari and Farah Fayyadah Borhan

• Main Authors: Mohd Hanafi, Aina Tasnim, Sahari, Noorul Huda, Borhan, Farah Fayyadah
• Format: Article
• Language: English
• Published: UiTM Press 2024
• Subjects: Food industry and trade. Halal food industry. Certification
• Online Access: https://ir.uitm.edu.my/id/eprint/95626/1/95626.pdf; https://ir.uitm.edu.my/id/eprint/95626/

The halal industry has been triggered by the reported discovery of imported halal meat, like meat smuggling, fake halal logos, meat fraud and cartel meat issue. The meat smuggling incidence in the past 40 years had an unfavourable impact on the confidence level of Muslim consumers towards imported h...