The influence of CSR in branding towards Melaka Mall Sdn Bhd / Mohd Akmaludin Azizi

• Main Author: Azizi, Mohd Akmaludin
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2009
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Shopping centers. Shopping malls
• Online Access: http://ir.uitm.edu.my/id/eprint/25321/1/PPb_MOHD%20AKMALUDIN%20AZIZI%20BM%20M%2009_5.pdf; http://ir.uitm.edu.my/id/eprint/25321/

Brand is one of the most important aspects of any business, large or small, retail or Business to Business (B2B). The present harsh business climate has forced companies to consider branding efforts, in order to stay competitive. The gap between main and small actors on the market is increasing, whi...