The effectiveness of loyalty card toward customers loyalty. a case study: Aeon Bandaraya Melaka / Siti Nur Amalina Mohd Zayadi and Nur Aryanni Mohd Fauzy Yeo

• Main Authors: Mohd Zayadi, Siti Nur Amalina, Mohd Fauzy Yeo, Nur Aryanni
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Shopping centers. Shopping malls
• Online Access: http://ir.uitm.edu.my/id/eprint/31272/1/31272.pdf; http://ir.uitm.edu.my/id/eprint/31272/

This paper is to examine the effectiveness of loyalty card toward customer loyalty in AEON Bandaraya Melaka. Besides, there is specific study about the effectiveness of loyalty card toward customer loyalty in AEON Bandaraya Melaka where mostly previous study is about the general effectiveness of loy...