The impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector / Shahrul Ridzuan Jamari

• Main Author: Jamari, Shahrul Ridzuan
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/21768/1/PPb_SHAHRUL%20RIDZUAN%20JAMARI%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/21768/

The purpose of this study is to identify the impact of customer trust, customer identification and customer satisfaction towards customer loyalty in banking sector. The research is based on a sample of 136 respondents. The results show that Customer trust, Customer identification and Customer satisf...