Factors affecting customer loyalty towards online games / Muhammad Fadhil Moktar

• 主要作者: Moktar, Muhammad Fadhil
• 格式: Student Project
• 語言: English
• 出版: Faculty of Business and Management 2018
• 主題: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty
• 在線閱讀: http://ir.uitm.edu.my/id/eprint/21568/1/PPb_MUHAMMAD%20FADHIL%20MOKTAR%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/21568/

The significance attempt in this study is to examine the factors affecting customer loyalty towards online games. This study explores the relationship between five factors which consist of entertainment, sociality, challenge, control, and interactivity that could influence factor of customer loyalty...