Determinants of celebrity endorsement towards consumer buying behavior / Qhairun Izzati Ruslan

• Main Author: Ruslan, Qhairun
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Consumers. Consumer demand. Consumption; Market surveys. Including brand choice. Brand loyalty; Melaka; Universiti Teknologi MARA
• Online Access: http://ir.uitm.edu.my/id/eprint/21269/1/PPb_QHAIRUN%20IZZATI%20RUSLAN%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/21269/

This research explores on factors contributes on consumer buying behavior in Faculty Media and Communication student in Universiti Teknologi MARA Kampus Alor Gajah Melaka. This research also determined the factors consumer buying behavior at Faculty Media and Communication student in Universiti Tekn...