The impact of marketing mix elements towards customer buying decision in purchasing Celcom broadband: case study in Bandar Melaka / Mohammad Ikhwan Marti

• Main Author: Marti, Mohammad Ikhwan
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2008
• Subjects: Decision making; Branding (Marketing); Marketing research. Marketing research companies. Sales forecasting; Telecommunication
• Online Access: http://ir.uitm.edu.my/id/eprint/20886/1/PPb_MOHAMMAD%20IKHWAN%20MARTI%20M%20BM%2008_5.pdf; http://ir.uitm.edu.my/id/eprint/20886/

As a company that has being appointed to promote and sell the Celcom Broadband by Celcom (M) Berhad, One Two Three Communications (M) Sdn Bhd has to maintain its sales performance every month. Based on their monthly sales report, the company faced a problem not achieving the monthly sales target. Th...