Promotional strategies practiced by Amanah Saham Nasional Berhad (ASNB) and its impacts on investment decision / Nurhanisah Hamdan

• Main Author: Hamdan, Nurhanisah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2010
• Subjects: Decision making; Marketing research. Marketing research companies. Sales forecasting; Sales promotion
• Online Access: http://ir.uitm.edu.my/id/eprint/26282/1/PPb_NURHANISAH%20HAMDAN%20BM%20M%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/26282/

Every single company needs strategies in order to survive or to become a leader in the market. Therefore a study towards the promotional strategies that gives impact towards investment decision and the strategies most suitable for the company has been carried out. The purpose of the study was to det...